JOHNSON’S® and Mercury Drug Foundation, Inc. support mothers and babies in Dr. Jose Fabella Memorial Hospital Dr. Jose Fabella Memorial Hospital receives 1,500 maternity kits as part of JOHNSON’S® ‘Choose Gentle’ advocacy in partnership with Mercury Drug Foundation

• BUILDING A GENTLER WORLD.JOHNSON’S® and Mercury Drug Foundation, Inc. formally turnover 1,500 maternity kits to Dr. Jose Fabella Memorial Hospital, represented by Fabella Hospital’s Public Relations Officer Dr. Antoinette Pacapac (third from right) and Health Promotions Officer Mr. Janry Abrera (third from left). 
• Spearheading the turnover are (from left) Mercury Drug Corporation Vice President for Merchandising Ms. Corazon Lim, JOHNSON’S® Choose Gentle advocate John Prats, Mercury Drug Foundation Executive Director Ms. Annie Fuentes, Johnson & Johnson Philippines President & Managing Director Mr. Raghu Krishnan, JOHNSON’S® Baby South East Asia Marketing Director Maimai Punzalan, and Johnson & Johnson Philippines Customer Development Director Steve Tiu.

Manila, Philippines – For decades, JOHNSON’S® has been and will always be committed to providing only the best and gentlest care for babies and kids. In a move to #ChooseGentle and extend gentleness to mothers and newborn babies in critical need, JOHNSON’S® launched a partnership with Mercury Drug Foundation, Inc. to provide 3,600 maternity kits to mothers and babies in partner hospitals and birthing centers in Luzon, Visayas, and Mindanao. 

With the support of everyone who purchased JOHNSON’S® products from Mercury Drug stores nationwide, JOHNSON’S® and Mercury Drug Foundation formally turned over 1,500 maternity kits to Dr. Jose Fabella Memorial Hospital on November 19. 

JOHNSON’S® Baby South East Asia Marketing Director Maimai Punzalanshared the inspiration behind the ‘Choose Gentle’ advocacy.

“2019 marks an important milestone for JOHNSON’S® as we’ve re-launched our gentlest range of products for babies and kids. As we celebrate this milestone, we also remember the bigger reason behind our advocacy,” shared JOHNSON’S® Baby South East Asia Marketing Director Maimai Punzalan. “In today’s world where babies and kids are becoming more exposed to harshness, JOHNSON’S® ‘Choose Gentle’ advocacy stems from the need to help build a better, gentler world where every child can thrive.“

With the shared vision of helping improve the lives of Filipino families nationwide, the ‘Choose Gentle advocacy marksa milestone in the partnership ofJOHNSON’S® andMercury Drug Foundation, Inc., the corporate social responsibility arm of Mercury Drug Corporation.

Dr. Jose Fabella Memorial Hospital Public Relations Officer Dr. Antoinette Pacapacthanked JOHNSON’S® and Mercury Drug Foundation, Inc. for choosing Fabella as one of the beneficiaries for its ‘Choose Gentle’ advocacy.

“Since Mercury Drug Foundation’s inception in 1983, our organization has been committed to promoting and advancing the health and well-being of Filipino families in the most vulnerable communities. The Choose Gentle advocacy upholds this very commitment and we are pleased to work with JOHNSON’S®towards helping build a healthy nation, said Mercury DrugFoundation, Inc. Executive Director Annie Fuentes.

JOHNSON’S® advocate John Prats also shared how the ‘Choose Gentle’ advocacy is close to his heart as a father. “With two children now, alam ko gaano kahirap ang pinagdadaanan ng mga nanay habang nanganganakSaludo akosa kanilang lahat.”

Dr. Jose Fabella Memorial Hospital is among the six beneficiary hospitals and birthing centers nationwide to receive maternity kits that aim to help newborns and their mothers within the critical first few weeks. The kits contain toiletry items, garments, and the all-new JOHNSON’S® CottonTouchClinically proven mildand safe from the first day of life, CottonTouch™ is JOHNSON’S® best hypoallergenic care especially designed for newborn sensitive skin.

Visit to know more about how you can #ChooseGentle.


Johnson’s® is a trusted name in baby care for mothers with its Clinically Proven Mild products and is recommended by doctors for over 125 years. This heritage of trust is built upon a deep understanding of what it takes to keep the baby’s delicate skin healthy, making Johnson’s® Baby one of the most beloved brands amongst mothers globally. Going beyond safe, mild and gentle products, the brand believes in enriching baby care rituals that unlock and release the full power of the senses. 

Nothing is more important to JOHNSON’S® than ensuring a stimulating start and a vibrant future for babies around the world and empowering families and health care professionals. Because JOHNSON’S® knows, when it comes to bringing up baby, more is more. As an expert on baby care, JOHNSON’S® has been advancing baby science and setting the standards in baby care. JOHNSON’S® offers baby and adult products in over 175 countries, the brand has touched almost 8 billion babies across. 

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