Manila, Philippines, February 27, 2026 - The Danish Dairy Board has concluded a three-year educational campaign, aimed at helping Filipino parents better understand why they should choose organic European Dairy. The campaign also explained what makes organic European dairy naturally good, what the EU organic logo means and how to identify certified organic products.
Co-funded by the European Union (EU) and led by the Danish Dairy Board, the EU Organic Dairy PH campaign combined fact-based education, firsthand product experiences, and trusted expert voices to make European organic standards more tangible in everyday food choices.
“When we began this initiative, many Filipino consumers associated organic mainly with what's labeled as 'fresh' or 'natural,’” said Lars Witt Jensen. “Today, we’re seeing people actively look for the EU organic logo on products. That shift reflects growing awareness that organic certification is more than just a label. It represents strict standards that consumers can trust.”
Making Organic Standards Understandable
Organic European dairy is produced under strict EU organic regulations that prioritize animal welfare, environmental protection, and full transparency throughout the production process. Products that meet these requirements carry the EU organic logo, giving consumers a clear and reliable reference point when choosing authentic organic European dairy.
Denmark’s long-established organic dairy sector served as a practical farm-to-table example throughout the campaign. With decades of experience in certified organic production, Denmark demonstrates how care for animals, people, and the planet is upheld by clear standards. Both the EU organic logo and Denmark’s Ø-logo are based on EU organic regulations, guaranteeing that the food is organic and a naturally good choice for parents and their families.
Firsthand Experiences That Made Standards Tangible
Over the past three years, Filipino consumers encountered organic European dairy in familiar, everyday settings, from supermarkets to school fairs and family-centered community events.
More than 1,700 tasting days in leading supermarkets and grocery stores nationwide introduced shoppers to products such as organic European fresh milk and cream cheese.
Beyond retail spaces, the campaign took part in 33 on-ground initiatives, including media events, weekend markets, parenting fairs, and school family days, reaching young professionals, parents, and household decision-makers in community settings.
The Dairy Good Academy Tour connected parents with experts, chefs, and key opinion leaders, providing a platform for practical learning and engaging discussions. Parents learned how to identify certified organic European dairy through the EU organic logo, understand dairy’s role in children’s nutrition, and discover practical ways to incorporate organic dairy into everyday meals.
Across these initiatives, consumers gained a clearer understanding of what makes organic European dairy a naturally good choice for the body, animals, and the planet. They learned that organic dairy is produced without artificial flavorings, colorants, sweeteners, pesticides, and genetically modified organisms (GMOs). Organic standards also prioritize animal welfare, ensuring cows have the freedom to express their natural behaviors, while production methods are designed to minimize environmental impact.
Trusted Voices in the Kitchen and at Home
A diverse group of health professionals, chefs, and lifestyle voices helped translate European organic standards into everyday relevance for Filipino households.
Dr. Noel Lumbo of the National Organic Agriculture Board discussed how organic farming practices support environmental resilience and sustainable food systems, while pediatrician and child health specialist Dr. Joanna Cuayo-Estanislao highlighted the importance of dairy in children’s diets.
She explained that dairy is a rich source of essential nutrients such as calcium, protein, and B-vitamins, which help children build bone mass and support overall development. She added that choosing responsibly and sustainably produced options, such as organic European dairy, is also a decision that contributes to children’s future.
Lifestyle content creators Camille Co, Eizza de Baron, Jeaneth Aro, Jo Sebastian, and Kelly Misa shared tips on incorporating organic European dairy into balanced diets, family meal plans, and children’s baon. They also shared their own family-friendly recipes that parents can easily recreate at home.
To bring these recipes to life, celebrity chefs Lau and Jac Laudico conducted a live cooking demonstration featuring familiar Filipino comfort dishes such as Chicken Pastel, Beef Kaldereta, and Poqui-Poqui. The demonstration highlighted that choosing certified organic ingredients does not require changing food traditions, but simply understanding the quality behind them.
The campaign also engaged mother communities such as Glam-O-Mama and Momzilla, where conversations focused on food safety, the EU organic logo, and certification standards.
Extending the Conversation Online
Beyond in-person interactions, the campaign extended its educational efforts through digital and social media platforms.
Blog posts broke down what the EU organic logo represents, how certification works, and what goes into the EU organic production process. Meanwhile, recipes show how organic European dairy products can be added into daily meals like Creamy Chicken Tinola and Cream Cheese Ensaymada French Toast.
As the campaign concludes, it leaves behind more than a record of activities. It offers insight into how Filipino consumers are navigating a more complex food landscape, one where standards, transparency, and values increasingly shape what ends up on the table.
Overall, the campaign reached more than 210 million Filipinos, sparking conversations about choosing certified organic European dairy as a naturally good choice for their loved ones.
“As conversations around food sourcing and sustainability grow in the Philippines, understanding certification standards becomes increasingly important,” said Lars Witt Jensen. “We’re confident that the impact of this campaign will continue to shape demand in the Philippine market, where choosing organic becomes a conscious commitment to responsible consumption and a more sustainable future.“
