Traditional thinking holds that women are not as comfortable with technology as men, but
that's not the case. Women have always been the early adopters of technology. Throughout
history, they’ve brought the latest gadgets into use, learned new means of communication,
and maximized more efficient cooking and housekeeping methods in order to adjust to the
dynamic changes in society and their transitional role in it.
From lightbulbs and typewriters in the 1800s, to the washing machine and refrigerator in the
early 1900s, to the telephone in the 1950s, inventions and innovations that had to do with
everyday living were always the woman’s domain. The advent of modern appliances had a
profound impact on the 20th-century woman, changing the way she cooked, cleaned and
cared for her family, and, eventually, how she lived her life beyond her home. Plug-in
conveniences brought about a household revolution, one that would eventually change
women’s lives, and enable them to enter the workforce and contribute to the economy.
In the 21st century, technology continues to be a woman’s staunch ally. They use it to
balance work, family and outside interests, and to better themselves and the lives of the
people around them. Because of mobile gadgetry and interactive digital technology, women
can now pay bills while en route to a meeting, plan parties in between closing deals, and
order groceries on the way home from work—all through their hand-held devices.
Technology has not only empowered women to manage their own companies with the use
virtual offices and virtual assistants, but it has also enabled them to take charge of their
homes and give their families the best care possible. Technology has allowed women to
become supermoms and the best partners—the ultimate versions of themselves in a society
that now acknowledges how truly important a woman’s role is, whether she’s actively
engaged in the workforce or the custodian of her own household.
More importantly, technology has allowed women to empower other women. There has
never been a better time to recognize the impact information technology and digital
connectivity has had in the lives of women across the globe. Women use their mobile
phones and tablets to connect, bond and interact with other women on the other side of the
world. The internet and social media has opened their eyes to the realities of many other
women, and they use these channels to voice out their opinions and dissent, to take the lid
off gender issues, and to create opportunities for other voices to be heard. Technology,
more so now, has allowed women to share their stories, to collaborate and to inspire.
For 60 years, electronics giant LG has accompanied women on their journey to self-
discovery by providing optimum solutions and new experiences that help their female
consumers lead better lives. LG creates efficient, functional, not to mention, beautiful home
appliances that free up time for women, allowing them to focus on other concerns. The
brand also provides an array of sophisticated, gorgeously designed mobile phones, tablets
and smart watches that allow women to stay connected virtually anywhere, and to share
information at blazing-fast speeds with just a touch of the screen.
Transformative experiences are at the core of the LG philosophy. By combining the most
forward-thinking technologies with ingenuity and resourcefulness, LG enables women to
discover new ways to enrich their life and of the lives of their loved ones.
For more details on how LG products can help improve your life, visit lg.com/ph, like
@LGElectronicsPH/@LGTVPhilippines/@LGMobilePhilippines on Facebook, and follow
@LGPhilippines on Instagram.
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