Many Filipino families are still trying to catch up with today’s fast-paced lifestyle and trying to adjust with it creates an imbalance when it comes to being with the family or when working. Chef Rob Pengson, one of the country’s well-known chefs, understands this well. He tries to make good use of his time, whether at work when getting meals out quick and hot off the kitchen, or at home where he can be with his family without carrying so much work-related stress.

Chef Rob has found the right home appliance partner which can save him time, effort and money while allowing him to take care of his family’s comfort at home, in one of the world’s largest manufacturers of home appliances. Midea offers an array of products and solutions that are reinvented for a new generation and inspired by the way most people live now — products that make it easy for anyone to get the job done from the very first use.

“Confidence in the kitchen is provided by skill, experience and the tools one uses. Having the right kitchen partners mean I can be confident that the appliances work at par with my standards,” Chef Rob said when asked about his thoughts on his culinary success. At home with his wife Sunshine and sons Santiago and Sevi, Chef Rob also uses the same Midea products like the air-conditioner, refrigerator and washing machine and other small appliances to give them more time for themselves as a family.

Chef Rob also looks at the durability of the product because he needs something that lasts, and also its simplicity, functionality and ease of use so he could bond more with his wife and sons. Bonding time means watching their favorite movie or TV series, helping his eldest son, Santiago with his homework, or playing with Sevi.

When asked what his favorite Midea appliance is, Chef Rob shared that it would be the induction cooker. “It’s top-level technology which is great for cooking and very efficient because it doesn’t waste energy. Efficiency in the kitchen is very important.” He also uses it at home so he can cook meals without any added stress to give him more time and energy to be with his family. “People shouldn’t be afraid of new technology but rather embrace it,” Chef Rob adds. “It’s here to make our lives better and save resources at the same time.”

“We’ve already worked with Chef Rob in past events and felt that he understood Midea’s positioning and shares the same views, especially when it comes to the new wave of cooking,” Midea General Manager Phillip Trapaga said. “When we considered getting a brand ambassador for the full range of Midea products, Chef Rob was on the top of our list. We feel that Chef Rob and his family embody the typical young Filipino family or young upgraders, which Midea wants to reach out to in order to achieve harmony at home.”

About Midea

Midea, one of the world's largest manufacturers of appliances, covers a complete range of products from electric kettles, washing machines, microwaves to large commercial air-conditioning systems. Thriving in over 150 countries, Midea has now arrived in the Philippines!

In partnership with Concepcion Industrial Corporation (CIC), Midea's global strength in the appliance industry infused with CIC's Integrity, Excellence and Total Customer Satisfaction give the world class brand a better understanding of the Filipino's needs. This way, Midea helps their consumers bring happiness and harmony at home.