AyosDito and top fashion bloggers together with sellers all set to
reveal the next street fashion collection to watch out for
MANILA, Philippines, November 20, 2014 – AyosDito recently launched #StyleKoAyosDito promo where consumers
had the chance to sell their pre-loved fashion items and create the next street
fashion with their favorite fashion bloggers. A few days before, these sellers
and bloggers met, transacted, and started to put up their collection. Now, they
are ready for a fashion showdown and strut their collection at Raven Boutique
Club, BGC.
From October 20 to November 15, #StyleKoAyosDito gave social media
fans the chance to co-create the next street fashion with top style bloggers
Camille Co, David Guison, and Patricia Prieto. They sold their pre-loved
fashion items (e.g., clothes, accessories, etc.) on AyosDito.ph with the
hashtag of the team they wish to be a part of (#TeamCamille, #TeamDavid, or #TeamPatricia).
The fashion bloggers were very hands-on in the campaign. A week before the
fashion show, they searched for their favorite pieces on AyosDito. They contacted
the sellers for a meet up last November 17. What is even rewarding, the chosen
sellers met their favorite blogger not just to transact and get the cash value
of their items but to form a team and co-style the collection with them.
Behind the scenes: Meet Team Patricia
Patricia Prieto finds the #StyleKoAyosDito competition to be a memorable
mark in her fashion blogging career as the event, especially for a website like
AyosDito.ph, has not been done before. She is amazed that a street fashion
collection can be done within three days while most of the items came from a
selling site like AyosDito. Patricia’s advice to her team is to bear in mind
that fashion is always an extension of one’s personality and that should guide
their collection.
“Until now, I can’t believe that with most of the fashion items
coming from AyosDito, I was able to put a strong collection together with my team,”
said Patricia. “Thanks to my sellers/co-stylists who were very passionate. I
hope I am able to leave an important fashion lesson to them because of this
challenge. One of the inspirations that played an important role in designing
our collection is to be yourself as that’s what fashion is all about – to
express who we really are.”
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Patricia re-searching for the fashion items sold to her on AyosDito that she used to complete her collection
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Patricia (middle) giving a pep talk and pieces of fashion advice to her team of sellers/co-stylists
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| Patricia checking the clothes she bought to see how the pieces will go together as a single street fashion collection |
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| Team Patricia concludes the day with a team photo, signifying strong start to end the challenge at the top |
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Introducing Team David
The only thorn among the roses, David Guison demonstrated
noticeable competitiveness during the meet-and-greet and initial styling with
his sellers. He spent time to know his sellers/co-stylists so he can assess how
to best work with them. He found it heartwarming that one of his
sellers/co-stylists came all the way from Nueva Ecija just to be part of his
team and enjoy this unique experience. For David, it was about having fun as
well.
“I really enjoyed the whole journey of the campaign – from
conceptualizing, meeting my sellers, and mixing the pieces together to build
the next street fashion,” shared David. “I am glad that we had fun all throughout
the process which is very important for anyone who wants to succeed. Spending
time with my team enabled me to know their style and personality which helped
us strengthen the uniqueness of our collection.
The moment that we all became comfortable, ideas started to come out.”
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| Team David taking things a little lighter |
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| David can’t help but think hard on how he can make his collection stand out even further |
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| “It is about showing, not telling.” David demonstrates to his team how to style. |
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| Team David all ready and confident for the big night. |
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Presenting Team Camille
One of Preview Magazine’s 10 Best Dressed Women for 2011 and
2013, Camille Co’s fashion coaching style lies in openness. She wanted the team
to listen carefully and provide feedback. Every now and then, she asked for the
thoughts of her team members to create a more inclusive environment for the
styling process. It was noticeable the she took time in creating dialogues with
her team how to make their collection stand out.
“I really wanted the styling process to be inclusive where
each and every member of my team is heard and appreciated,” Camille underlined.
“At the end of the day, the show is all about our partnership without which,
our collection will not be possible. I want them to learn something new and
take the learnings wherever they go especially if they want to have fashion as
one of their long-term pursuits.”
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Camille with her game face on to search for more fashion items sold to her on AyosDito
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| Team Camille co-styling in action. |
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| Camille would not stop until that style is perfect. |
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Camille says, “There is nothing wrong with being OC” as she kept checking her models if the style is perfect.
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One of the major criteria in judging the best collection is each
team’s AyosDito factor: how well the bloggers engaged their fans to sell
pre-loved fashion items on AyosDito.ph based on the number of fans who sold pre-loved
fashion items to them, as well as the number of items actually posted as a
#StyleKoAyosDito entry. The collections are also judged by how each team will
incorporate the pre-loved stuff bought from AyosDito to their respective
“Manila Street Fashion Collection”. At the blogger-seller meet-up, Patricia,
David, and Camille inspected each item for sale and even haggled with their
fans so they can buy a lot of their follower’s stuff! Because of this, the
bloggers scored good-as-new and even premium branded clothes and accessories
for an average of P350 only.
“AyosDito is committed to helping young fashionable Pinoys to pursue
their passions including fashion while giving them diverse options and value
for their money. Fashion, being one of the fastest selling categories on
AyosDito, grew by 111% from 2013 – 2014 and through the campaign, we wish to encourage
more people to buy, sell, and celebrate the love for fashion on AyosDito to
sustain this growth,” shared Rebecca Ricalde, Marketing Manager for AyosDito
Philippines. “This is one of the most exciting campaigns we ever had and to see
this come to life just really amazed us! Having the bloggers and sellers meet
and transact in real life is our way of demonstrating how online selling and
buying is easy, convenient, and safe.”
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