The application for the 2025 LG Ambassador Challenge began on March 13, continuing LG’s

mission to empower Filipino changemakers through meaningful support and funding. Through

the years, the LG Ambassador Challenge program has enabled individuals and organizations

across the globe to address community needs with sustainable, community-driven solutions. In

the Philippines, last year’s winning project – ”Life’s Good Library On the Go” by Charlene

Aguilar – brought mobile learning and free eye checkups to underserved barangays in

Nagcarlan, Laguna. 

This year, the Challenge focused on three goals: ending poverty, ensuring

inclusive and quality education, and advancing climate action. After evaluation with the

Community Chest of Korea (CCK) and the Korean Food for the Hungry (KFHI), over PHP 1.5

million in funding was granted to work with Dr. Punzalan during the implementation of the

program, advancing the mission of improving the lives of mothers and children across the

Philippines.

Understanding the Health Challenges in Tres Cruses

In Barangay Tres Cruses, which has a population of 20,000, limited access to maternal and

child healthcare remains a pressing concern. The barangay is composed of three main clusters:

Poblacion, two subdivisions including Wellington with 5,900 residents and 2,700 households,

and the informal community called the ‘quarry’, where many families live in makeshift homes

near a dumpsite, with poor sanitation and limited access to basic services. Only 46% of

pregnant women have completed antenatal care, the essential care during pregnancy to help

ensure the health of both mother and baby, with just 11 cases recorded in Wellington

Subdivision. Many expectant mothers cannot afford routine tests or supplements and rely on the

Rural Health Unit. Immunization coverage is also low, with only 210 fully immunized children in

the barangay, 14 in Wellington. In underserved areas like the ‘quarry’, poor living conditions and

low health-seeking behavior further restrict access. These gaps led to one maternal and one

under-five mortality case in 2024, highlighting the urgent need to strengthen health services for

mothers and children in the community. 

Focused Approach to Better Maternal and Child Care

Dr. Ruth plans to strengthen maternal and child healthcare in Barangay Tres Cruses through

targeted, community-based solutions. For maternal care, the program will improve access to

essential services such as laboratory tests, ultrasounds, postpartum care, and family planning.

With the planned DOH licensing of the Tanza Main Health Center, these diagnostics will soon

be more affordable, or free for PhilHealth-registered patients under the Konsulta Package. For

child care, the initiative aims to raise immunization rates and improve nutrition for children under

five through health advocacy, outreach, and defaulter tracing by Barangay Health Workers and

Nutrition Scholars. Vaccines will be provided by the Department of Health, with logistics

supported by the LGU. 

The program will also expand health outreach in underserved areas like the ‘quarry’, upgrade the Wellington Barangay Health Center, and partner with the local nutrition office and DSWD to support the first 1,000 days and enroll indigent families in the Konsulta Package, ensuring broader, more inclusive access to vital healthcare. 

Life’s Good When Support Reaches Those Who Need It

Mr. Nakhyun Seong, LG Philippines Managing Director, expressed the company’s full support

for Dr. Punzalan’s initiative, “Programa para sa Alagang Ina at Sanggol (Maternal and Child

Care Program)”, and its potential to deliver meaningful impact in the community. “We are happy

to support a project that will help make Barangay Tres Cruses a safer and healthier place for

mothers and children. Through the help of Korea Friends of Hope International (KFHI), we are

confident that this initiative will improve access to healthcare, contribute to the well-being of

families today, and help build a stronger foundation for future generations.”

Life’s Good when communities have access to the care and support they need. This belief

continues to strengthen LG’s commitment to backing projects that create real, lasting change.

By supporting “Programa para sa Alagang Ina at Sanggol”, LG aims to help build a future where

mothers and children in Barangay Tres Cruses can live safer, healthier lives—bringing the

company’s vision of a better world closer to reality.

Life isn’t just about having the latest technology—it’s about the meaningful experiences it

creates and the impact it brings to our everyday lives. Discover more at www.lg.com/ph/ and

stay connected by following LG Philippines (@lgphilippines) on

www.facebook.com/LGPhilippines/, www.instagram.com/lgphilippines/ and

www.tiktok.com/@lgphilippines to learn more.

###

About LG Electronics, Inc.

LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country

and an international workforce of more than 74,000. LG’s four Companies – Home Appliance Solution, Media

Entertainment Solution, Vehicle Solution and the Eco Solution – combined for global revenue of over KRW 88 trillion

in 2024. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air

solutions, monitors, automotive components and solutions, and its premium LG SIGNATURE and intelligent LG

ThinQ brands are familiar names world over. Visit www.LGnewsroom.com for the latest news.