L-R: Mr. Jorell Legaspi, Deputy Director of the National Museum of the Philippines; Mr. Nakhyun Seong, LG

LG Electronics Philippines received a prestigious recognition at the 60th Anvil Awards for its

campaign, "LG OLED TV Illuminates Artistic Legacy at the National Museum of Fine Arts." The campaign won a Silver Anvil in the Public Relations Tools (Special Events) category, celebrating its innovative approach to blending technology and culture.

LG Electronics Philippines receives Silver Anvil for Public Relations Tools (Special Events) category.

In May 2024, LG collaborated with the National Museum of the Philippines to honor the

140th anniversary of Juan Luna's iconic painting, Spoliarium. As part of the initiative, LG

donated its cutting-edge OLED AI TVs, equipped with the advanced α11 AI Processor to

enrich visuals and provide deeper historical insights, revolutionizing how visitors experience

cultural artifact.

 Philippines Managing Director, Mr. Nakhyun Seong and the National Museum of the Philippines Director-

The success of the campaign was made possible through the strategic expertise of M360

PR+Activations Agency, which played a pivotal role in the creative conceptualization and

seamless execution of the project. From shaping the narrative to orchestrating impactful

storytelling, the agency ensured that LG’s cutting-edge OLED technology was not just

showcased but also meaningfully integrated into the cultural experience. 

M360 PR+Activations also curated an engaging launch event, bringing together key media

partners who amplified the campaign’s reach. Beyond the launch, museumgoers

experienced firsthand how innovation enhanced their appreciation of Juan Luna’s

Spoliarium, solidifying LG’s role in bridging technology and heritage.

Mr. Nakhyun Seong, Managing Director of LG Philippines, shared his thoughts on the

achievement, stating "At LG, supporting the arts and culture is an integral part of what we

do. We are honored to collaborate with the National Museum of Fine Arts for the 140th

anniversary of the masterpiece Spoliarium by Juan Luna. Through our donation, we hope to

provide a deeper appreciation of Filipino artists’ works while creating an immersive and

interactive experience for all visitors."

National Museum of the Philippines Director-General Jeremy Barns, CESO III, expressed his

appreciation for the initiative, stating: “At the National Museum, we are always looking for

new ways to enrich how visitors engage with our cultural treasures. This collaboration with

LG Electronics is a perfect example of how technology can deepen historical appreciation.

Through LG’s OLED AI TVs, we are able to offer a more immersive and enlightening

experience for all who come to see Juan Luna’s Spoliarium and other masterpieces. 

The Anvil Awards, organized by the Public Relations Society of the Philippines, recognizes

exemplary public relations campaigns and tools that showcase innovation and excellence.

LG's campaign stands out as a remarkable example of how modern technology can elevate

the appreciation of historical and cultural treasures.

This award highlights LG's commitment to cultural preservation, setting a benchmark for

future collaborations between technology and the arts.

As LG enters its 12th year with OLED in 2025, the tech company hopes to continue to lead in

the technology, break new ground, as well as push the boundaries of entertainment. LG

perseveres and takes pride in supporting initiatives that bring people together, spark

creativity, and promote education, aligning with LG's brand promise of “Life’s Good” and

mission of creating a better life for all through smart life solutions, here in the Philippines and

around the world.

Life's about more than having the latest technology; it's about the experiences technology

creates that impact our lives. Like and follow LG Philippines’ social media accounts

(@lgphilippines) on Facebook, Instagram and TikTok and visit www.lg.com/ph for more

information. ###

About LG Electronics Media Entertainment Solution Company

The LG Media Entertainment Solution Company (MS) is a recognized innovator in televisions, audio, displays

and smart TV platforms. The MS Company enhances the media entertainment experience with its OLED TVs,

renowned for perfect black and perfect color, and premium LCD QNED TVs, all powered by the personalized

webOS smart TV platform. The MS Company also offers Information Technology solutions (gaming monitors,

business monitors, laptops, projectors, cloud devices and medical displays) as well as Signage solutions (Micro

LED signage, digital signage, hospitality displays and signage software solutions) that are designed to maximize

customers’ work efficiency and deliver strong value. For more news on LG, visit www.LGnewsroom.com