OCTOBER 2023, MANILA, PHILIPPINES – Prepare to be whisked away on a gastronomic adventure to the Land of the Rising Sun, right here at home. Lemon-Dou™ invites you to ‘Lemon-Dou: Discover Izakaya’ - a vibrant food and fun fest that brings the heart of Japan to your doorstep. Immerse yourself in the rich tapestry of Japanese culture and cuisine, all without the need for a passport.

Introduced in 2021 as Coca-Cola Philippines’ first foray into the alcoholic drinks segment, Lemon-Dou has captured the hearts and palates of many Filipinos. A refreshing, full-bodied chūhai (a canned alcoholic drink) that bursts with the zest of whole crushed lemons, infused in alcohol, and mixed with fizzy bubbles, Lemon-Dou offers three variants in 320ml cans: Honey Lemon (3% ABV), Signature Lemon (5% ABV), and Devil Lemon (9% ABV). Since its launch, it has become an ideal companion for Filipinos of legal drinking age who crave unique-tasting beverages and distinct Japanese flavors.

So, for those legally allowed to drink, mark your calendars on October 21 – step into the world of Lemon-Dou and be transported to an Izakaya in Tokyo, one bite and sip of a cool, crisp can of Lemon-Dou at a time. Happening at Burgos Park in Bonifacio Global City, a full experience of the vibrant world of Japanese culture awaits.

Savor the exquisite flavors of Japan’s oishi bar chow and dishes, and fully immerse in the charm of Japanese art, music, and entertainment at ‘Lemon-Dou: Discover Izakaya’. From kawaii fashion and captivating arts and crafts to cultural performances and dances, Lemon-Dou has curated an experience that will make you feel as if you've been transported straight to Japan!   

Adding a dash of culinary flair to your adventure, Lemon-Dou ambassador and renowned food influencer, Erwan Heussaff, along with the Filipinos’ favorite internet chef and ninong, Ninong Ry, will share their passion for Japanese cuisine. These culinary masters are set to craft an izakaya experience that is truly one-of-a-kind.

Get ready to experience the true essence of Japanese hospitality and culinary artistry, right at the Lemon-Dou: Discover Izakaya happening on October 21.   

To learn more, follow Lemon-Dou Philippines on Facebook and Instagram.

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About Coca-Cola Philippines

Coca-Cola has been refreshing Filipinos and making a difference in the Philippines for 110 years. The Philippines was Coca-Cola’s first market in Asia to begin local bottling operations. Today, the Coca-Cola system in the Philippines has evolved into a total beverage company, offering a diverse portfolio of brands in its beverage portfolio and employing over 10,000 Filipinos in over 20 manufacturing facilities and more than 70 distribution centers nationwide. As part of its long-standing commitment to the country, Coca-Cola continues to go beyond good as a business by continuously supporting safe water access programs in over 250 communities, empowering women entrepreneurs nationwide through training and peer mentoring, and accelerating packaging collection and recycling under its global World Without Waste initiative.