MANILA, PHILIPPINES – Motherhood is an extraordinary journey, one that is teeming with both boundless joy and formidable challenges, particularly during those initial days of the newborn stage. It's a period where the elation of welcoming a new life into the world intertwines with the demands of sleepless nights, constant care, and the steep learning curve that comes with nurturing a seemingly fragile, little being. Amidst the late-night feedings and diaper changes, there's an undeniable beauty in witnessing the first smiles, the gentle touch of tiny fingers, and the profound sense of love that swells in a mother's heart. This early phase of motherhood is a testament to the strength, resilience, and unbreakable bond between a mother and her child, making it a remarkable and transformative journey.

Johnson's Baby, as the pioneer when it comes to all things mom-and-baby, understands the concerns moms face in ensuring their baby's comfort and well-being. Through time and continuous research, Johnson’s Baby continues to deliver on its promise to nurture and protect baby’s developing skin. The #HealthyBabySkinPromise is a heartfelt pledge by Johnson's Baby to prioritize the health and comfort of newborns by offering innovative products and expert advice to parents– both experienced and new alike. It arises from the understanding that a baby's skin deserves the utmost care, especially in its earliest days. For mothers, especially, those with newborns, fulfilling this promise is on top of every mom’s priority. 

Claire Khadka, marketing manager for Johnson's Baby shares "The #HealthyBabySkinPromise embodies our commitment to creating a world where every baby enjoys the best care possible. Our Johnson’s Baby Milk+Rice line of products is designed to be safe yet effective for newborns, and we hope that these products continue to be a trusted companion for parents, offering the love and care that every newborn and their skin deserves.”

Bianca Gonzalez and Dr. Ayees Mendoza, dermatologist, talk about how moms can prepare for their baby’s arrival

As part of Johnson’s #HealthyBabySkinPromise, the brand participated in this year’s Edamama Family Expo 2023, the Philippines’ biggest shopping and learning event for families. Johnson’s Baby held a special segment featuring celebrity mombassador Bianca Gonzalez, and dermatologist Dr. Ayees Mendoza, who both shared their expert advice to help moms of newborns. Edamama Family Expo   provides an ideal platform for Johnson's Baby to connect with parents, caregivers, and families.And Johnson's Baby is proud to be a part of this event, where attendees explored a range of parenting solutions and gainedvaluable insights into infant care.

The program reinforced the suitability of the Johnson’s Baby Milk+Rice range on newborns’ developing skin, highlighting its safe and gentle ingredients for healthy baby skin. The Johnson’s Milk+Rice Bath and Lotion is packed with milk proteins and rice extracts, two natural ingredients known to lock in moisture and protect baby’s natural skin barrier. The segment also entailed an exciting announcement from the brand in its mission to fulfill the #HealthyBabySkinPromise– the unveiling of the new Johnson’s Milk+Rice Baby Cream. The Johnson’s Milk+Rice Baby Cream works with your bathtime essentials to keep baby's skin moisturized, especially since baby's skin loses moisture faster than adults. It is designed to protect baby's face, elbows, knees from dry spots for up to 24 hours with regular use!

Long-time celebrity mombassador Bianca Gonzalez shares with her fellow moms, “From the moment my two girls were born, as every mom would, I always want to give them my best. For me, this includes the best care for their growing skin and hair. I am so lucky to have had Johnson's Baby as part of my two girls’ daily routines from day 1 and from their first bath! I am witness to how real the Johnson’s #HealthyBabySkinPromise is because of how I have seen Lucia and Carmen's skin moisturized and protected through their different ages and stages. I'm excited and happy for all the new moms who have yet to experience the Johnson’s #HealthyBabySkinPromise with Milk+Rice Bath, Lotion, and the new Baby Cream for their little ones.”

L-R: Mich Masungsong, senior brand manager for Baby Care; celebrity mombassador Bianca Gonzalez; Claire Khadka, marketing manager for Baby Care; Isabel Lacson-Ruiz, senior marketing manager for Baby Care

Dr. Ayees Mendoza succinctly notes, "As a dermatologist, I am delighted to see and be involved in efforts in educating moms on the well-being of baby skin and how they can best support this especially during the newborn stage.” 

Johnson’s Baby continues to invite moms to give the best care for their babies of different ages and stages to experience the #HealthyBabySkinPromise. For more information on how moms can give the best care for their baby’s developing skin from first bath,  visit the Facebook(https://www.facebook.com/JohnsonsBabyPhilippines), Instagram (instagram.com/johnsonsbabyph), and TikTok (tiktok.com/@johnsonsbabyph) accounts of Johnson’s Baby. Johnson’s Baby products can be purchased on the Edamama mobile app and online websites.