MANILA, Philippines, 21 May 2021 - Max’s Restaurant, the Filipino restaurant chain known for its famous Sarap-to-the-Bones™ Fried Chicken is making the most out ofsummer by treating customers to free Halo-Halo. 

This coming May 29, Max’s will be the celebrating its very ownHalo-Holiday, where this iconic refreshing treat will be given to dine-in guests from 2-5pm on that day.

Diners can choose from three Pinoy Coolers: The classic Max’s Halo-Halo, Mais Con Yelo, or its all-new Golden Halo-Halo—a unique twist composed of sweetened garbanzos, langka, whole corn kernels, leche flan, macapuno balls, and sweetened sago, further topped with special cheese ice cream, salted caramel sauce, and chunks of Max’s Corner Bakery’s signature Caramel Bar. It’s perfect for those who want to cool down and relax, especially now that the country is feeling the blaze of summer.

“Halo-Halo has always been a merienda staple of Filipinos, and our take on this all-time favorite dessert complements the classic Pinoy dishes we serve. We are delighted to mark the first ever Max’s Halo-Holiday with our patrons,” says Mark De Joya, Max’s Director for Operations & Marketing. “More than ever, we are committed to demonstrating our sincerest welcome to anyone in search of a hearty meal and a respite from the heat.” 

Whether customers order for one or for a big group, they can avail of the promo since there is no minimum purchase required to get their Pinoy Cooler for free. 

This dine-in promo is available at any Max’s Restaurant branch nationwide, and not valid for take-out or delivery transactions. One serving of Halo-Halo Solo is allowed per person. 

For more information, visit the official Facebook page at@MaxsRestaurant. Followers can also share this exciting announcement to friends and family using the official hashtag #MaxsHaloHoliday. DTI Fair Trade Permit No.FTEB-119559 Series of 2021

# # #

About Max’s Restaurant

Taking home the prestigious Ad of the Year at the 2019 YouTube Ads Awards and bagging 14 Franchise Excellence Awards from the Philippine Franchise Association, Max’s Restaurant is a leading chained full-service casual dining restaurant brand in the country. Started in 1945 thanks to a man named Maximo who decided to open up his home together with his niece Ruby as they served what many love and know today as Max’s Sarap-To-The-Bones® Fried Chicken, it strongly established itself as a household name in the Philippines, an institution, and a proud Filipino tradition.

About Max’s Group Inc.

Max's Group, Inc. (PSE: MAXS) traces its heritage to the beginning of Max's Restaurant in 1945. Today, Max's Group is the largest operator in the Philippine casual dining segment. Its family of brands include Max's Restaurant, Pancake House, Yellow Cab Pizza, KrispyKreme, Jamba Juice, Max’s Corner Bakery, Teriyaki Boy, Dencio’s, Sizzlin’ Steak, Maple, Max’s Kabisera, and Le Coeur De France.