Shopee Strengthens Supports for Brands to Reach Millions of Online Customers with 10.10 Brands Festival On October 10, shoppers can enjoy free shipping with no minimum spend, big discounts, and amazing deals from leading brands

 MANILA, OCTOBER 6, 2020 - Shopee, the leading e-commerce platform in Southeast Asia

and Taiwan, continues its strong support for brands with the 10.10 Brands Festival. As more

businesses explore the potential of e-commerce during the pandemic, Shopee is committed to

providing the optimal environment to help brands of all sizes launch, scale, and succeed online.

Three leading brands share how they utilize Shopee’s robust suite of marketing and operational

solutions, including in-app features and big campaigns to accelerate their business growth


Unilever realized the potential of Shopee’s in-app features with its Beauty That Cares Campaign

last August. Through ShopeeLive, Unilever spread awareness for its advocacy to help small and local businesses affected by the pandemic. Unilever also uses other Shopee in-app features like

Flash Deals and marketing solutions to reach a wider audience and build a seamless and

shopping experience for their consumers.

Jackie MaƱago, Digital Commerce Marketing Manager at Unilever, said, “With the recent

health crisis, we saw how consumer priorities have shifted and had to re-think the brand

experience and find new ways to engage consumers. Thanks to our solid partnership with

Shopee, we quickly adapted, strengthened our presence, and continuously served our shoppers

amidst the pandemic.”

Despite the limitation of selling channels during the pandemic, Realme routed its focus on e-

commerce and gave more importance to offering affordable devices for communication, e-

schooling, and work at home with Shopee. Realme was also able to amplify its exposure and

increase its sales by using Shopee’s marketing services like ShopeeLive, banners, and


Eason de Guzman, Marketing Lead at Realme Philippines, said, “Through ShopeeLive,

banners, and the famous Gadget Zone, we have been able to maximize our exposure and

provide the best offers in our exclusive launches. Their platform creates a positive and inviting

atmosphere, encouraging brands to participate in their campaigns. Since our partnership with

Shopee began, we have seen stronger sales, whether it's a launch or sustaining.”

Since the start of the quarantine period last March, Alaska has been working closely with

Shopee to boost their brand presence online. Alaska took advantage of Shopee’s highly visible

in-app spots such as the flash deals section, marketing tools, and big campaigns to promote

their products. With Shopee, Alaska saw 10x growth compared to last year.

Marx Benedict So, Digital E-Commerce Manager for Alaska Milk Corporation, said, “Data

and media are the lifelines of e-commerce. Thanks to Shopee, we can check which of our ads

and products perform well using the marketing tool. Segment buys also play a crucial role,

especially if there will be an upcoming campaign as these can increase awareness and convert

consumers who are not yet exposed to the brand.”

Martin Yu, Associate Director at Shopee Philippines, said, “At Shopee, brands form the

backbone of our business. We have built a strong record of helping brands overcome business

challenges and shift to online seamlessly with our strong ecosystem of solutions. We launched

the 10.10 Brands Festival, the region's biggest online shopping event for brands, to provide

brands the needed visibility to further scale their business online. We have also expanded our

offerings to help our brand partners find success online, and we will continue to do so to support

and empower brands to capture immense growth opportunities in the Philippines.”

Shopee 10.10 Brands Festival

Shopee 10.10 Brands Festival will run from September 24 to October 10, 2020. It will feature

exciting promos like free shipping with ₱0 minimum spend, daily cash backs, and bigger

discounts when shoppers use ShopeePay. Consumers will also get huge discounts up to 50%

off on leading brands, win exciting prizes via in-app games and many more.

Users can also look forward to fantastic deals from leading brands such as Infinix, Wyeth, Vivo,

Unilever, Oppo, MamyPoko, Nestle, RB Enfagrow, Maybelline, L’Oreal Paris, Inspi, Havaianas,

P&G Pampers, Johnson & Johnson, and Abbott.

Additionally, leading brands such as Alaska, Realme, MetroSunnies, Garnier, Colgate

Palmolive, Mikana, Shigetsu, Organic Skin, Inspi, Organic Official, Crown, and ACE will offer

awesome deals and discounts.

Shopee 10.10 Play & Win TV Special on Wowowin

Also, Shopee fans can expect fun games, exciting entertainment, and fantastic brand deals

during Shopee’s 10.10 Play & Win TV Special on Wowowin happening on October 10 at 10:00

AM. Viewers can catch performances from Bianca Umali, Gabbi Garcia, and 4th Impact. Plus,

users also have the chance to win up to ₱7 million worth of prizes.

For more information on the Shopee 10.10 Brands Festival, please visit


Download the Shopee app for free via the App Store or Google Play.


About Shopee

Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It is a platform

tailored for the region, providing customers with an easy, secure and fast online shopping

experience through strong payment and logistical support. Shopee aims to continually enhance

its platform and become the region’s e-commerce destination of choice.

Shopee has a wide selection of product categories ranging from consumer electronics to home

& living, health & beauty, baby & toys, fashion and fitness equipment.

Shopee, a Sea company, was first launched in Singapore in 2015, and has since expanded its

reach to Malaysia, Thailand, Taiwan, Indonesia, Vietnam and the Philippines. Sea is a leader in

digital entertainment, e-commerce and digital financial services across Southeast Asia. Sea's

mission is to better the lives of consumers and small businesses with technology, and is listed

on the NYSE under the symbol SE.

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