Hotel Sogo, the largest hotel chain in the Philippines and with 40 branches nationwide, now has a new look.

Hotel Sogo, a division of the Global Comfort Group Corporation, reinvents its iconic red and yellow look to a more minimalist approach highlighting red and white with yellow accents; thus, giving significant attention to cleanliness and innovation.

“Being in the industry for over 25 years now is a feat for every company and we’re definitely not stopping here.” Hotel Sogo CEO, Mr. Gus Corpus said. “We continuously improve our hotels to provide the best experience for our guests while retaining our affordability. We are committed to building more branches all over the country, providing clean and inexpensive rooms to our guests and employment for the Filipinos.”
The recent change of façade colors also puts emphasis on excitement and modernization.
 “We started in year 1993 with two entrepreneurs who wanted to adopt a Japanese themed Hotel to connote Cleanliness, Innovation, Efficiency, Courtesy, Discipline and Teamwork, consequently, the birth of Hotel Sogo which means Harmony, Unity and Cooperation.”

We retained the red because it symbolizes our passion for delighting our guests. The white reinforces our commitment to cleanliness and courteous service while the yellow accent symbolizes innovation.

Reinvention of Brand

 “Hotel Sogo commits to deliver not just excellent service, but continuous innovation of facilities and amenities to ensure a fabulous stay for our guests. The company was one of the first establishments that introduced free Wi-Fi.  We have skateboards for our waiters so they can deliver orders faster, hot and cold shower, ample parking, Jacuzzi, 24 hrs. room service, safety deposit boxes and even a massage service. Moreover, to make sure that all the guests have a pleasurable and memorable experience, we providing assistance to the our guests to assure safety, security, cleanliness, and trouble-free stay.” Mr. Corpuz cited.

We will continue to introduce new amenities and services that will surely bring joy and happiness to our guests. 

To find out more about this and Hotel Sogo events and promos, like / follow us on Facebook (facebook.com/ HotelSogoOfficialPage), and Instagram (@hotelsogo)


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