Transforming Spaces with Color - Global-leading paints brand, Dulux by AkzoNobel, introduces retail line to the Philippines

Manila – As more Filipinos come to appreciate aesthetics and interior design, it is no surprise that color has become a topic of interest for Filipino homeowners. In line with this, Dulux by AkzoNobel gathered three of the Philippines’ renowned experts in design and architecture for a dialogue on how color can truly transform spaces and create more inspiring liveable experiences.

Held at The Glasshouse by Harlan + Holden in Makati City, Let’s Talk Colour brought in Cat Arambulo-Antonio, interior designer and the first Filipino judge on The Apartment, Philux Vice President and Chief Operating Officer, Stephanie Kienle-Gonzalez, Plaza+Partners Managing Partner, Rebecca Plaza, and AkzoNobel’s Managing Director for Decorative Paints, South East and South Asia, Middle East, Jeremy Rowe for the session.

With over 350 years of global experience in the paints and coatings industry, presence in over 80 countries across all continents and leadership in product innovation and color trends research, AkzoNobel now offers Filipino homeowners a fresh perspective on paints with the introduction of its retail line of Dulux Decorative Paints to the market—following the launch of its professional line of products in 2016.

Under the exterior decorative paints category, Dulux is happy to introduce Weathershield Powerflexx, a paint made especially for superior protection and performance; which has elastomeric properties, and abilities to cover hairline cracks on walls, as well, as reflect UV rays, which in turn reduces the temperature of exterior wall surfaces up to 5⁰C.

Meanwhile, under the interior decorative paints category, Dulux carries the new Dulux Easy Clean Plus and Dulux Inspire. Apart from preventing and delaying stains from penetrating deep into the paint film through a water-repellant and stain-resistant coating, Dulux’ ‘KidProof Technology’ gives homeowners the ease of mind while its ‘Chroma-Brite Technology’ which allow colors to look brighter for longer.

“Filipinos are a happy people, and colors play a key role in their lives as witnessed in the many fiestas throughout the country, holiday reunions and the particularly long Christmas celebration,” said Jeremy Rowe.

He continued, “We, ourselves, have an association with our own line of products. It’s because of this emotional association that we believe we can really touch the Filipino homemakers, as they themselves already have the same passion for color within their culture.”

As a judge on the acclaimed reality show, The Apartment, Cat Arambulo-Antonio shared how her experience critiquing challenges deepened her appreciation of color as an instrumental tool in emphasizing the aesthetics of interior design. Having designed spaces herself, Stephanie Kienle-Gonzalez spoke about the role of color as ‘collaborative’, seeing as how one can mix and match with many others and form a comfortable and beautiful living space. Meanwhile, 27-year- old globally-trained architect, Rebecca Plaza, explained how color adds the finishing touches to a structure, making it the transformative element that turns a house into a home.

Each product is designed to be of the highest quality, carrying the Singapore Green Label Certification and the prestige of being number 1 on the Dow Jones Sustainability Index (DJSI). AkzoNobel has been featured in the top ten for 12 consecutive years, and leads the influential DJSI rankings again for the fifth time in six years, underlining the company’s commitment to working with customers to develop sustainable solutions that make a positive impact on the whole value chain.

“This is only the beginning for Dulux in the Philippines,” added Jeremy Rowe. “As we continue to grow our business here, we hope to be able to bring out more of the Philippines colorful culture, and inspire others to create more vibrant, livable experiences together.”

Dulux’s retail line of decorative paints is now available through Firefly Electric & Lighting Corporation and will soon be available in stores near you.

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