MILO Launches New Sports Programs for Schools and Barangays Nationwide

REINFORCING BRAND ADVOCACY. (From L-R) Luigi Pumaren, MILO Sports Executive; Robbie De Vera, Sports Marketing Manager; Willy de Ocampo, Vice President, Nestle Philippines; Usec. Atty. Tonisito Umali, Undersecretary for Legislative Liaison Office, External Partnerships Service and School Sports; Kevin Mauricio, Consumer Marketing Executive and; Lester Castillo, Sports Marketing Executive

MANILA, Philippines, 18 April 2018 – MILO Philippines continues its unwavering commitment to give the Filipino youth more opportunities to get into sports with the launch of their newest sports programs, the MILO Champ Camp and the Barangay MILO Liga. Over the next two years, these programs aim to bring sports closer to grassroot communities by engaging over one million students and 60,000 parents through the MILO Champ Camp and over 500,000 residents in 300 barangays with the Barangay MILO Liga.

“MILO is proud to kick off these two latest additions to our growing portfoilo of grassroots sports programs, which will be offered for free. It is our hope that by reaching out to different public schools and barangays around the country that more parents and kids will realize the value of sports, and ultimately build a nation of champions,” expressed Willy de Ocampo, Vice President, Nestle Philippines, Inc.

Reinforcing sports in a child’s holistic development with MILO Champ Camp
For many years, MILO has had a longstanding commitment to support educational programs by providing students access to sports and encouraging them to lead active and healthy lifestyles. The MILO Champ Camp is a nationwide school tour that aims to spark the interest of students for sports and promote the importance of the values learned through it.



In partnership with the Department of Education (DepEd), the MILO Champ Camp will tap skilled youth coaches to teach elementary students the basics of basketball, volleyball, and football, while offering parents insightful talks on the value of getting their children into sports and the importance of giving proper nutrition and energy to start their day. This year, the MILO Champ Camp will roll out in 300 public schools in key cities around the country, estimating participation of 500,000 students and 30,000 parents.

“Learning continues outside the classroom, and we at MILO want to reach out to both parents and kids by providing an interactive glimpse into popular sports. We want to introduce the basics of popular ball sports by offering a hands-on experience for elementary students, and give importance to sports in the child’s overall development,” said Kevin Mauricio, MILO Consumer Marketing Activations Executive.

Bringing sports closer to grassroots communities with Barangay MILO Liga
The Barangay MILO Liga seeks to elevate the yearly community-based tournaments during the summer break through the rehabilitation of facilities and sharing of MILO’s sports advocacy to residents of barangays across the country. By refurbishing basketball courts and mounting events that will unite the community and encourage children to participate in dynamic gameplay, Barangay MILO Liga will help Filipino youth become more active, and inspire residents to become more engaged in their communities.

The Barangay MILO Liga program, which spans 100 barangays in as north as Baguio and as south as General Santos City for its maiden year, also aims to modernize the community’s sports facilities, transforming them into MILO Courts of Values. Improvements to be made include repainting or restoration of basketball courts and supplying brand new sports equipment.

“All these efforts are being made so that the barangay’s young residents, and even children from surrounding communities and nearby schools will have access to well-conditioned sports venues and become inspired to go out and play. We want to encourage kids in the barangays to become more active through sports, and not be too consumed with their gadgets,” said Lester P. Castillo, MILO Sports Executive. “We envision Barangay MILO Liga to be a training ground for young athletes to pick up at least one sport, develop their skills, and hone their character as future champions. We are very thankful to the barangays who have partnered with us to rally behind this advocacy.”

The Barangay MILO Liga began mid-March and is set to culminate in their respective barangay tournament finals some time late April to May.

“We are very honored to have this meaningful partnership with MILO in advocating sports to the youth. Both the Barangay MILO Liga and the MILO Champ Camp are admirable programs that extends values education of children outside the classroom,” shared Usec. Atty. Tonisito Umali of the Department of Education.

# # #

About MILO
MILO has been in the Philippines for over 50 years and is the country’s favorite chocolate malt powdered milk drink that can be prepared with hot or cold milk or water.

Every mug of MILO contains the goodness of Cocoa, Malt, Milk, and Activ-Go® - a special blend of Protomalt®, Vitamins, and Minerals. It is high in Vitamins B2, B3, B6, B12, C, and is a good source of Iron, for energy release from food.

About Nestle Philippines
Over a hundred years after it first started operations in the country, Nestle Philippines, Inc. (NPI) today is a robust and stable organization, proud of its role in bringing the best food and beverage throughout the stages of the Filipino consumers’ lives. The Company employs more than 3,200 men and women nationwide, and is now among the country’s Top 10 Corporations.

Driven by its mission to nurture generations of Filipino families, Nestle today produces and markets products under some of the country’s well known brands such as NESCAFE, NIDO, MILO, NESTEA, MAGGI, BEAR BRAND, NESTLE and PURINA, among others. Its product range has expanded to include coffee, milk, beverages, non-dairy creamer, food, infant nutrition, ice cream and chilled dairy, breakfast cereals, confectionery and pet care.

nhessie a.

By some surprising twist of fate, I am now a mom...a single one at that! I'd like to think that God has granted my most fervent wish - to become a superhero! At least in the eyes of my one year old boy - Alejandro. I'm a public servant experiencing fulfillment from doing the best I can to change the world in my own little way. A newbie blogger mom/digital mom and so far, I'm having difficulty switching from being the single, career woman I'm used to in the past and the new role I'm dealt with today. I'm an online entrepreneur too - I don't know where I'm going but then again, I already know where I'm from. And I don't ever wanna go back, Join me, in my missteps and misadventures and tell me what you think about my take on LIFE, LOVE and EVERYTHING ELSE IN BETWEEN. Welcome to Mama Whale's world!

No comments:

Post a Comment

Instagram