Leading
home digital services provider PLDT HOME has fortified its leadership in fixed
broadband, commanding a market share of over 70% at the end of the third
quarter of 2015, with record breaking subscriber gains that
is three times more than its nearest competitor.
PLDT
HOME, a unit of leading telco and digital services provide PLDT, has remained
the preferred broadband provider in the country as it registered double-digit
growth in digital services such as the PLDT HOME Telpad, the
all-in-one tablet, landline and broadband, the triple-play service where
broadband and landline services are bundled with Cignal digital
TV, as well as the home monitoring system FamCam.
“PLDT
HOME continues to strengthen its leadership with more digital services via the
Connected Home,” said PLDT and Smart EVP and Head of
Consumer Business Ariel P. Fermin. “The fixed line
subscriber base reached about 2.3 million at the end of the third quarter of
2015, 54% of whom have fixed broadband subscriptions.”
“PLDT
HOME’s fixed broadband has continuously reinforced its industry leadership with
its significant array of new digital services and compelling content, providing
entertainment to customers everywhere, whether they are at home or away
from home. Beyond telecommunications, we are delivering entertainment,
peace of mind, and urban comfort to our subscribers,” he said.
At
the start of the third quarter, PLDT HOME announced its roster of content
bundled with broadband subscription from South East Asia’s number
one video-on-demand provider iflix and the region’s
leading broadcaster Fox International Channels to live HD channels
from Cignal. These services exacerbated the growth of broadband
subscription supported by a strong and aggressive activations program.
PLDT
HOME has also launched the first and only Quadplay, the innovative
bundling offer where mobile services are packaged with voice, data, and cable
television, providing customers with connectivity everywhere. It is the mobile
service that contains PLDT HOME DSL broadband, PLDT landline, Cignal Digital
TV and Smart mobile.
According
to PLDT HOME Marketing Director Gary Dujali, “With Quadplay, we are
solidifying our leadership in the broadband market. The service will reinforce
the trusted benefits of PLDT HOME brands as we offer our customers a one-stop
shop for all their communications and multimedia needs to enable them to
experience a richer digital lifestyle in a connected home.”
"Following
a strong Q3 performance, PLDT HOME introduced
the TVolution stick—a device that turns any HDMI-capable TV to a
fully functional Windows computer, and more recently, PLDT
HOME Fibr rolled out speed boosts for all subscribers and broke new
ground with the unveiling of the country’s first 1 Gbps broadband
connection, further enriching PLDT's product portfolio for
a digitally connected home," Dujali said.
The
PLDT Group’s robust and resilient fixed and wireless networks, with its most
extensive fiber optic footprint that spans
over100,000 kilometers, enables it to offer reliable broadband services
that can simultaneously deliver voice, video, and data at faster speeds and
larger capacities through various devices – from computers, tablet,
and cellphones, to television sets.
(PR from DDB PR)
No comments:
Post a Comment