“BLISS gives us the canvas to paint our #LiveFreePH campaign. Through crowdsourcing, we seek the brightest spots while also determining the areas that are in need of a bit more sunshine,” explained Sun Life of Canada (Philippines), Inc. Chief Marketing Officer Mylene Lopa. “Together with the Sun Life Foundation, we will help turn dim prospects to bright opportunities.”
Harnessing the power of crowdsourcing, BLISS gathers insights directly from consumers by asking Filipinos about their current state and their outlook for the future. Responses will be collected primarily via Facebook.
The results will be embodied by a map of the Philippines, where positive sentiments will be represented by sunny weather, while negative ones will be indicated by thunderstorms. This will be updated real time, with different aggregations available for viewing.
BLISS will also radiate warmth in real life, as the Sun Life Foundation pledges to match survey responses with a donation to help localities with bleak outlooks, as indicated by the stormy icons in the results map. Inspired by the practice of bayanihan (communal work), the initiative translates insight to action, via the information that will be shared by online users.
“Sun Life Foundation believes in action that is powered by insight, and we’re bringing that to the social media platform through BLISS,” said Sun Life Foundation Executive Director Anne Zillah Flores. “We’re taking it further by actually responding to the gaps that will be determined. We will fund projects to help communities with bleak prospects so they can adopt a brighter outlook.”
From the present to the future, BLISS narrates the changing story of Filipinos from multiple points of view: self, family, and community. Income, health, and work-life balance are identified as personal concerns; food, nutrition and financial security comprise the familial territory; while access to quality education, healthcare, and livelihood opportunities are the societal factors that impact the nation as a whole. When addressed properly, these concerns can become the building blocks of a nationwide movement towards financial independence.
“From BLISS, we lay down the blueprint of #LiveFreePH – to practice foresight by being conscious of our needs while sharing the benefits of living the brighter life,” Lopa said. “We hope that by working together towards financial freedom, we can create a story of a prosperous and optimistic nation, because in our journey to financial freedom, we can go far if we go together.”Share the BLISS to help communities in need and the chance to win awesome prizes like an iPad Air. Go to http://bit.ly/1hDBxhn to begin.
Celebrating 150 years in 2015, Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth products and services to individuals and corporate customers. Sun Life Financial and its partners have operations in a number of markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of March 31, 2015, the Sun Life Financial group of companies had total assets under management of $813 billion. For more information please visit www.sunlife.com.