June is no longer just the "wedding month". This month has just become the Financial Independence Month as declared by Sun Life of Canada Philippines.
The country's long standing life insurance company, urges Filipinos to prioritize financial preparedness for their health needs and employ more appropriate ways of preparing financially for their other needs.
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| Digital Influencers at the Brighter Life Digicon |
At the recently launched, Brighter Life Digicon at the Sun Life Centre BGC, the leaders of Sun Life PH presented the result of the recent SWS Survey commissioned by the company where Filipinos claim to be prepared to fund expensive purchases despite having health-related concerns.
1 of 2 Filipinos are planning to make an expensive purchase within the next 2 years such as land, house and lot, or a car, or expand their business, with 9 out of 10 actually prepared to fund it according to the survey.
3 major worries play a part in the concerns of 7 out of 10 Filipinos at the same time such as:
- Death of the breadwinner (90%)
- Family member suffering a grave illness (90%)
- Inability to pay for huge medical expenses (80%)
Only 6 out of 10 say that they are prepared financially in the event of a grave illness in the family.
“There seems to be a disconnect between the Filipinos’ priorities and concerns and the way
they financially prepare for these. They are worried about their health and possible illness
but they do not prepare financially. Most of them rely on their active income or on other
people to fund their needs,” said Sun Life President and CEO Riza Mantaring. “What we need
to remember is that wealth and health go hand in hand. By making sure that the right
products are availed of to prepare for both wealth goals and health needs, Juan can be
more fit to live free.”
Brighter Life Institute
In an attempt to make financial preparedness more understandable and less intimidating for Filipinos like me who are not as financially savvy, Sun Life of Canada PH has unveiled their online tool that can be our ally. Sun Life PH presented THE BRIGHTER LIFE INSTITUTE.
For those wanting to go on an in-depth learning of personal finance, modular lessons will be
offered online in the Brighter Life Institute. Its initial offering is a five-module lesson for
those starting their financial journey. This can be accessed at brighterlife.com.ph for free,
where relevant articles are also shared regularly. The Brighter Life Institute is another
pioneering effort of Sun Life to make financial education accessible and within reach to more
Filipinos.
Financial Independence Month Activities
To inspire them to take care of both their wealth and health in a fun and interactive way,
Sun Life will make available digital content to engage the public. Those who would like to
determine their money mannerisms can take the Moneyrism Quiz on Facebook, while those
who would like to share their fitness journey can join the conversation on Instagram with
the hashtag #WellnessWednesday. By engaging with fellow wealth and health enthusiasts
online, they get the chance to win minor prizes of FitBit wireless activity wristbands and a
grand prize of a travel package to Seoul, South Korea.
Another digital activation to watch out for is the #FIT2LiveFree Twitter and Google Hangout
with RAPPLER on JUNE 10 at 2pm. Hear from our speakers, who advocate wellness and
prosperity, battle it out on what must be prioritized: Wealth or Health? Hosted by Sam Oh,
this will prove to be a cliffhanger until the very end of the discussion.
Aside from the online initiatives, the public can also attend the #FIT2LiveFree Expo where
bull runner, Jaymie Pizzaro joins other known personalities such as actor-triathlete Matteo
Guidicelli, lifestyle blogger Anton Diaz, TV host Edric Mendoza, and financial experts Randell
Tiongson and Rose Fausto who will guide participants in setting their wealth and health
goals. These experts will also share tips and inspiring stories on achieving the balance
between health and wealth. The event will be held on June 20 at the SMX Convention
Center in the Mall of Asia Complex.
All these initiatives will help Filipinos determine the product solutions that will help them
achieve the wealth and health goals that they have identified. To address their wealth goals,
Sun Life offers the Sun Life Prosperity Funds, which will be promoted in a new TV spot called
"Live Free" that encourages Filipinos to invest in their financial freedom. For their health
needs, Sun Life has Sun LifeAssure and Sun FlexiLink Assist, to ensure that they have the
funds to regain their health, should sickness occur.
“We’re here to empower Filipinos so they can truly enjoy a life that’s free from financial
worries,” Mantaring said. “They deserve nothing less.”
Now are you ready to be #FIT2LiveFree? For more information, visit BRIGHTER LIFE and
follow @sunlifeph on Facebook, Twitter, and Instagram.
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About Sun Life Financial
Celebrating 150 years in 2015, Sun Life Financial is a leading international financial services
organization providing a diverse range of protection and wealth products and services to
individuals and corporate customers. Sun Life Financial and its partners have operations in a
number of markets worldwide, including Canada, the United States, the United Kingdom,
Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore,
Vietnam, Malaysia and Bermuda. As of March 31, 2015, the Sun Life Financial group of
companies had total assets under management of $813 billion. For more information please
visit www.sunlife.com.
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